Whether you are new to email marketing or a savvy sender with lots of opens and clicks, take a step back and think through your 2013 strategy. Here’s a quick checklist to get more results out of your email campaigns. …

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“Ecommerce businesses should concentrate more of their efforts on traditional online marketing tactics like search and e-mail rather than social media,” declared a September Forrester report (“The Purchase Path Of Online Buyers In 2012”), after determining “that less than 1% …

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Key Topics how to export leads how to use the hot prospect report how to drill down into a contact to see all activity over time Email marketing is a great process for prospecting and driving sales if you know …

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Is resending an e-newsletter or an e-blast good practice? The simple answer is YES and it can be as easy as flicking a switch. Resending an email to those recipients that did not engage with you is a great tactic …

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It’s a challenge writing and laying out all the elements for an email campaign: articles, links, images, calls-to-action, subject line and landing pages. When all is brain-stormed and discussed, arranged and re-arranged, said and done – you’re most likely to …

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You slave away perfecting your email newsletter, but subject lines are often an afterthought. Yet, they are arguably one of the most important pieces of writing you can do, because if the subject line doesn’t intrigue readers to open your …

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It’s important to keep evolving your creative executions, but it’s not always clear which direction will resonate best with your customers. So next time you’re presented with several options, instead of going with your gut, select your favorite two or …

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Happy New Year from OpenMoves!  What are your New Year’s resolutions?  We’re not talking about eating healthier or exercising more (although those are very important) – no, we’re talking about your business resolutions. Make 2010 the year you take your …

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Reduce the number of readers heading for the ‘unsubscribe’ button! Email marketing continues to gain popularity as an attractive and affordable method of connecting with existing and prospective customers. Case by case, this projected growth will be measured against the …

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