Email Marketing Strategy Archives | The OpenMoves Blog

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Maximize Your ROI With Triggered Emails ›

What’s the best way to improve the results of your email campaigns? According to a recent benchmark survey by MarketingSherpa [see illustration], automated emails – also known as triggered emails – provide the biggest bang for your buck! That doesn’t …

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Why people read your email several times? ›

You might find something unusual when you check your open rates. Along with the usual opens from each of your subscribers, there will be others who open your email multiple times. Why would anyone bother reading your email more than …

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Email Engagement Leads to Revenue ›

We all know that engaged customers mean repeat visits and ultimately repeat business. Engagement is the Holy Grail for online marketing. When email marketers talk of engagement they are usually speaking of: Campaign Open Rate Campaign Click Rate Campaign Conversion …

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Your 2013 Email Marketing Checklist ›

Whether you are new to email marketing or a savvy sender with lots of opens and clicks, take a step back and think through your 2013 strategy. Here’s a quick checklist to get more results out of your email campaigns. …

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Why Bother Sending An eGreeting Card? ›

Why should businesses send greeting cards? For the same reason they invest time and money into many other marketing strategies – to keep in touch with customers and prospects. With the holiday season coming up, now is a great time …

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Click Here! 7 Tips for Call-to-Action Conversions ›

Understand what makes someone click the call-to-action (CTA) in your email, web site or landing page, and you can boost conversions!

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30% of Ecommerce Repeat Purchases Come from Email Marketing ›

“Ecommerce businesses should concentrate more of their efforts on traditional online marketing tactics like search and e-mail rather than social media,” declared a September Forrester report (“The Purchase Path Of Online Buyers In 2012”), after determining “that less than 1% …

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When You Need To Say You Are Sorry ›

Running a business also involves making mistakes with your clients. Here’s a good example of a small storm GoDaddy had this week and how they handled the apology using email. This is their response to Monday’s hack/outage and an apology …

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Email Marketing Still King of ROI ›

Email isn’t as sexy a communications platform as it once was, you say. That may be true. It has, in fact, become a very mature platform that may not have the pizzazz of social media like Facebook, Twitter, LinkedIn and …

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David vs. Goliath: Tips On Leveling The Playing Field ›

You’re David – the Small Businessperson – just starting out in competition with Goliath Ltd., the hulking corporation down the block which may be in the same industry as you, but that’s where the similarity ends. He’s well-funded and been …

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