Writing for an e-newsletter is not the same as writing for a Web site. No? What’s different about it? Glad you asked … … according to a study we stumbled across the other day, readers of e-newsletters tend to have …

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Frankly, I’m embarrassed. Not for myself, mind you, but for the person who wrote the e-newsletter I just read. It came from a really well-respected acupuncturist I know and his goal was a perfectly good one – to stay "top …

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Have you ever sent off an email response in the heat of the moment… replied when you meant to forward… not used spell check and sent off a doozie? Email etiquette and best of breed email campaigns are attached at …

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Have your email newsletters become so formulaic and routine that you could do them in your sleep? If that’s the case, you risk putting your readers to sleep. When you send the same thing over and over, your message fades …

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What are the top five tips for killer e-newsletter content? If you’re like me, you salivate at the direct marketing approach to solving a problem. You’re looking for an answer you can quickly absorb — in a neat, tidy package. The fact is, there are probably six top tips. Or maybe nine. It doesn’t matter. Read on to find out why.

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The toughest challenge in maintaining a blog and email marketing campaign is content, but take a strategic approach and think about them together: write it once and get two channels for the price of one!

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In all aspects of your email marketing, communicate with your style, brand and relevance. Your email subscribers want to be in a conversation with you, not on the business end of a monologue. So write to them with the same …

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Have you ever clicked on a link in your email or Web site and been sent to a PDF page for more information? Hopefully you had the latest Adobe plug-in and some extra time to wait for the PDF doc to load.

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Email marketing to smartphones offers innovative ways to interact with prospects and clients, lending real meaning to customer relationship management — putting the ‘R’ back into CRM. Given the fact that B2C email campaigns are a different flavor than B2B …

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Welcome Messages for B2C Work!
Every email marketer worth his salt knows that the best time to develop a relationship with a prospect or client is when they have shown an interest or placed an order. However according to a recent study of online retailers only 1% send a welcome series. Even more mind shattering is that 51% don’t send a single welcome email upon engagement.

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