Some time ago we published a Business Blogging Basics guide to help businesses figure out why they should have a corporate blog, how to manage it, who should write it, and how often they should update it.  If your business …

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The toughest challenge in maintaining a blog and email marketing campaign is content, but take a strategic approach and think about them together: write it once and get two channels for the price of one!

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Blogs have gone from shiny new toy to a staple in many businesses’ communications plan. However, a Forrester Research report showed that most corporate blogs are “dull, drab, and don’t stimulate discussion.” Most get hardly any comments, stick strictly to …

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