Need to attract customers, launch a product, create an email campaign, improve paid search results, or overhaul your Web site? The OpenMoves team can help. We can help you create solutions tailored to your business.
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PPC, or Pay-Per-Click, is aptly named: you pay every time someone clicks your ad on Google or on partner sites. In the old days of PPC, paying for clicks was built on a “testosterone-based” auction model. The more you were …
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It may be time to start a Facebook advertising campaign. If you’ve developed a solid social media strategy, and if your company’s Facebook page is filled with robust content (posts, pictures, user feedback, etc.), then it is worthwhile to consider advertising to Facebook. They have come a long way since the early days, and the advertising capabilities are now surprisingly robust.
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Google Shopping, once called Froogle, then Google Base, then Google Products, will soon no longer be a free service for online merchants with a list of products and a dream. On May 31, Google announced that Google Shopping will now …
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For an effective pay-per-click (Adwords) campaign it’s just as important to have the right landing pages as it is to have the right keywords and ads. To achieve high conversion landing pages design them with simple, succinct, and targeted messaging …
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When you sign in to Google.com, your organic search is conducted in a secure context. If you visit a site from those search results, the visit is still categorized as organic, but your query terms are not available in the …
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Does this sound like you? You got your email campaign cranking and now it’s time to integrate your latest product information video into your latest e-newsletter. So you’ve created a channel on YouTube for your business. You uploaded your logo, added …
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As an e-marketer, you might be wondering how the upcoming Yahoo/Microsoft Search Alliance may or may not affect you. Even though you might use Google for all your search needs, your goal is to have visibility on all search engines, so here is …
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Background Zap My Tax/Property Assessment Correction Group is a local agency that provides property tax reduction services for Suffolk County, New York residents. Their business is seasonal in that the deadline to file a tax grievance in Suffolk County is Read more…
There are so many steps involved in seeing good returns on your paid advertising spend. So, first we’re going to assume you did your homework and you built out a robust campaign in Google AdWords and/or Yahoo Search Marketing, complete …
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