What’s the best way to improve the results of your email campaigns? According to a recent benchmark survey by MarketingSherpa [see illustration], automated emails – also known as triggered emails – provide the biggest bang for your buck! That doesn’t …

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The only thing more remarkable then the explosion of mobile technology, is the rapid speed in which it has happened. Did you know that the number one usage of smartphones is to read emails! Yes, smartphone owners are more likely …

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Whether you sell business-to-business (b2b) or business-to-consumer (b2c), the reason you are using email marketing is to stay top of mind and generate new prospects and sales, correct? So now that it’s almost spring, how about raising the bar and …

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Whether you are new to email marketing or a savvy sender with lots of opens and clicks, take a step back and think through your 2013 strategy. Here’s a quick checklist to get more results out of your email campaigns. …

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As the year is coming to a close we wanted to share with you our most popular blog posts of the year on improving your conversion rate. These top posts of 2012 look at how to best use email, PPC, …

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Did you know that, on average, between 65% and 75% of Web site visitors who place products into their online shopping carts abandon those carts and never make the purchase? And, as the holiday season grows nearer, the cart abandonment …

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“Ecommerce businesses should concentrate more of their efforts on traditional online marketing tactics like search and e-mail rather than social media,” declared a September Forrester report (“The Purchase Path Of Online Buyers In 2012”), after determining “that less than 1% …

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Running a business also involves making mistakes with your clients. Here’s a good example of a small storm GoDaddy had this week and how they handled the apology using email. This is their response to Monday’s hack/outage and an apology …

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Email isn’t as sexy a communications platform as it once was, you say. That may be true. It has, in fact, become a very mature platform that may not have the pizzazz of social media like Facebook, Twitter, LinkedIn and …

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Earlier this year, a group of major technology companies including Google, Facebook, and Microsoft drafted a new specification for email protection to help reduce email abuse. It’s called DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance”. The DMARC …

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