Are You In The Majority? Well, You Ought To Be! ›
Sure, we here at OpenMoves believe it’s important for every successful business – or business that aspires to be successful – to reach out to their customers and prospects with their own e-newsletter. You’d expect us to believe so; we’re …
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Business Blogs: A Key Entry Point ›
Some time ago we published a Business Blogging Basics guide to help businesses figure out why they should have a corporate blog, how to manage it, who should write it, and how often they should update it. If your business …
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How to Increase Your Open Rate by 50% with the Flick of a Switch ›
Is resending an e-newsletter or an e-blast good practice? The simple answer is YES and it can be as easy as flicking a switch. Resending an email to those recipients that did not engage with you is a great tactic …
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Keep Your Website Fresh… With a CMS, Like WordPress ›
If your website looks like it has cobwebs hanging from the navigation bar, it may be time to update your site with some fresh content. The only reason your customers and prospects will return to your site over and over …
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Let’s Take It Up 1000 Feet ›
When we texted my wife that my partner Amir and I were up 1,000 feet in a balloon overlooking the Colorado Rockies, she couldn’t understand why we weren’t hiking or biking along the Rockies with feet firmly planted on terra …
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B2B Lead-Gen Campaign Results in 280% Conversion Rate Lift ›
For an effective pay-per-click (Adwords) campaign it’s just as important to have the right landing pages as it is to have the right keywords and ads. To achieve high conversion landing pages design them with simple, succinct, and targeted messaging …
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Recipe for an Email Invitation ›
Preparation for any corporate event includes invitations, but once you’ve sent out the invites, managing the list becomes a full time job and a classic Abbott and Costello routine: Who’s on First, What’s on Second, I Don’t Know is on Third. And when your Vice President phones to Read more…
Spreading Peace with Social Media ›
Today’s online lifestyle extends our reach further than ever before. And we, who dabble in social media, professionally or otherwise, should see this ability to influence others as a serious responsibility. We can communicate with people across the world, past …
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Recipe for an Email Invitation ›
Preparation for any corporate event includes invitations, but once you’ve sent out the invites, managing the list becomes a full time job and a classic Abbott and Costello routine: Who’s on First, What’s on Second, I Don’t Know is on Third. And when your Vice President phones to Read more…
